Real estate investors fortunate enough to have come across this series will come to recognize that when we truly ‘make it about others,’ seeking first to understand, then to craft solutions that address the express perspectives of others, we empower ourselves in sales and negotiation situations. It allows us to flow into and with, as opposed to against the current of the circumstances and emotional state of others for whom we are able to show ‘targeted concern and responsiveness’ through understanding. If we happen to be the only ones who have truly listened and developed rapport, we invariably set ourselves apart from the vast majority who have not – thereby yielding an often enviable position of competitive advantage that creates prospects for inherently ‘better’ outcomes for all parties concerned.

Great series.