How-To Win Deals & Influence Homeowners! 4 of 4
In this video I’m going to show you a phenomenal way to get your deals closed and I’m also going to recap the lessons you’ve had so far. Before we do that, let me go on a little bit of an excursion.
I want to talk about something that might seem totally unrelated with what we are doing. However, it has everything to do with winning deals and influencing homeowners. And that is looking for a job.
Now I have looked for jobs. But I spend a lot more time screening resumes for the different businesses and companies that I own. I’m always receiving applications and cover letters. Most people will say in an application or cover letter, “I want this,” “I’m looking to do this,” “I need this.” It’s always about “I” or “me” – referring to the person who is applying.
Now I want you to listen to this letter that is so savvy, with such good marketing skills I’m going to read it right from the text of the book, How to Win Friends and Influence People, and then we’ll talk about what principle relates to this type of letter.
This is a letter from an individual who is moving and is trying to get a job at a bank in the town he is moving to.
Dear Sirs:
My ten years of experience should be of interest to a rapidly-growing bank like yours. I am experienced in various bank operations. I work in a trust bank in New York leading to my present assignment as bank manager. I have acquired skills in the phases of bank operations including depositor relations, credit loans and administration. I will be relocating to Phoenix in May and I’m sure I can contribute to your growth and profit. I will be in Phoenix the week of April 3rd and I would appreciate the opportunity to show how I can help your bank meet its goals.
Wow! That makes me want to hire this guy and I don’t even own a bank.
Time to bring it all together. People, relationships, rapport and deal making.
In this finally video not only will I sum up the summarize but I will share you with a super savvy marketing letter from a banker seeking a job to a new bank.
It illustrates the most powerful deal closing principle “It’s not me, it’s you.”
Watch closely and be sure to apply this with the very next motivated homeowner or buyer you sit down to the table with.
Related posts:
How-To Win Deals & Influence Homeowners! 1 of 4
How-To Win Deals & Influence Homeowners! 2 of 4
How-To Win Deals & Influence Homeowners! 3 of 4
Baby Words Reveal How-To Do Huge 2010 Deals 3 of 4
Baby Words Reveal How-To Do Huge 2010 Deals 4 of 4
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One Response to “How-To Win Deals & Influence Homeowners! 4 of 4”
Damian,
Real estate investors fortunate enough to have come across this series will come to recognize that when we truly ‘make it about others,’ seeking first to understand, then to craft solutions that address the express perspectives of others, we empower ourselves in sales and negotiation situations. It allows us to flow into and with, as opposed to against the current of the circumstances and emotional state of others for whom we are able to show ‘targeted concern and responsiveness’ through understanding. If we happen to be the only ones who have truly listened and developed rapport, we invariably set ourselves apart from the vast majority who have not – thereby yielding an often enviable position of competitive advantage that creates prospects for inherently ‘better’ outcomes for all parties concerned.
Great series.
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